Strategies for
Influential Leadership
Leadership Skills to Create Lasting Behavior Change
The new Crucial Influence® course (formerly Influencer Training®) teaches leadership skills to drive behavior change. Based on five decades of social-science research and the study of successful leaders around the world, the course reveals why people do what they do and how leaders at all levels—from new managers to seasoned executives—can influence behavior for lasting results.
Key skills you will learn from the Training:
- How to identify crucial behaviors that, if changed, will lead to the desired results
- Diagnose the underlying causes for behavioral problems within your organization
- Motivate and enable others without having to rely on formal authority
- Use six sources of influence to make profound, positive and sustainable behavioral change
CUSTOMER SUCCESS: INFLUENCING RESULTS
Through the personal and professional impact of leaders armed with the skills to influence change, our clients have improved bottom-line results like workplace safety, sales enablement, and profitability.
FREE FIRST CHAPTER
Get your complimentary copy of the first chapter of
the bestseller behind the award-winning course.
Crucial Influence, the updated third edition of Influencer,
unpacks the science of leadership with rich case studies
and outlines a proven method for leading change.
Sixteen years of teaching and applying the Crucial Influence Model has enabled Crucial Learning® to transform the course into a more effective and efficient course, resulting in a streamlined learning experience. It’s also more immediately practical.
The new course helps leaders at all levels apply the Crucial Influence Model to everyday leadership challenges, whether that’s launching a new product, changing safety standards across an organization, rolling out new software, or just trying to get your team to show up on time.
The course is now more inclusive, flexible, and accessible, and features new videos and licensed learner materials.
Crucial Influence® empowers leaders with a powerful and portable model for achieving rapid, measurable, and sustainable behavior change.
Drawing on the skills of the world’s best change agents and five decades of social-science research, the program teaches leaders how to change ingrained human behavior - why people do what they do and how to help them act differently - so that you can achieve the results you want for yourself, your team and your organization.
Organizations around the world have turned to Crucial Influence® to
improve bottom-line results such as profitability, workplace safety,
customer service, compliance, and process improvement.
The Crucial Influence Model™ is a globally proven framework and system designed to effect lasting behavior and cultural change. It provides a very structured framework to meet all manner of challenges by developing a permanent change in behaviors. It’s no coincidence that the training was named Top Training Product of the Year by Human Resource Executive Magazine and the Influencer 6-source model was conferred Change Management Approach of the Year by MIT Sloan.